Business
Challenges
Compiling information across numerous channels and marketing platforms
Measuring consolidated campaign performance across omni-channels
Understanding audience perceptions and sentiments to drive communication strategies and campaign planning
Improving attribution measurement across omni-channel campaigns
Campaign design and spend allocation to achieve / maximize conversions
Quantifying the impact of marketing campaigns in driving demand and sales impact. Closing the feedback loop on marketing activities
Our
Solutions
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Automated integration of 1st party and 3rd party data across MARTECH stack and platforms to provide a consolidated view of marketing activities and campaign performance.
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Mining audience perceptions about brand and product attributes using digital data using our proprietary SAINTS.AI.
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Measuring the impact of marketing spend to optimise campaign design and improve ROI/ROAS.
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Auditing campaign design and setup to improve campaign performance measurement and attribution:
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Aligning campaign KPIs to sales KPIs.
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Build data streams to capture content delivery, consumption and conversions across each channel and stage of campaign deployment.
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Measuring the impact of marketing conversions on sales conversions.
Get first hand and
untempered customer
feedback
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Business
Benefits
Understanding competitor communication strategy and key attributes, to tailor your strategy
Understanding the stated v/s derived importance of attribute drives (e.g. safety in airlines)
Automation and concurrency
of data allows a constant
feedback loop
from customers
